Mission

Our promise to young children is based on the vision of our founder, Bernard van Leer, and his son, Oscar van Leer. It was their fundamental belief that all children, regardless of geography, religion or economic status, should be able to realise their full potential.

‘Our mission is to improve opportunities for children up to age 8 who are growing up in socially and economically difficult circumstances. We see this both as a valuable end in itself and as a long-term means to promoting more cohesive, considerate, creative and peaceful communities with equal opportunities and rights for all.’

Over the last 62 years, our work has contributed to child-friendly national policies, increased public and private investment in young children, and the provision of direct community services that have benefited millions of families.



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